Design and code are moving onto the same canvas
Figma’s latest workflow push brings code, design systems, specs and AI agents into one collaborative environment.
PRODUCT BUILDINGWorking prototypes can become design material
Figma has moved code layers into open beta, allowing teams to explore code-backed prototypes alongside editable design work.
VISUAL SYSTEMSContext is becoming a designed object
Figma Specs creates a native home for project context, decisions and references alongside the canvas.
CREATIVE DIRECTIONThe brand system is getting closer to the CMS
Payload integration brings content management and production workflows into Figma’s design-to-web environment.
WEB BUILDINGCreator work is being tied more tightly to commerce
ShopBack launched SparkHub, connecting creator content, referral activity and tracked purchases, with an early focus on students and Gen Z shoppers.
CREATOR BUSINESS
The work being rewarded is broader than identity alone
The latest MUSE winners span branding, digital experience, product, packaging, architecture and other connected disciplines.
DESIGN CULTUREHigher-ed marketing needs stronger owned surfaces
EAB reports flat budgets, smaller teams and growing pressure to prove enrollment impact while AI changes how prospective students discover information.
HIGHER EDUCATIONHigher education is positioning human judgement as an AI capability
The Buffalo Statement argues that universities should help shape AI around public purpose, accountability and human capacity.
AI + EDUCATIONSmall resets may be better than heroic productivity
A new study explores brief, context-aware interventions for creative stuckness, including mindful resets, reframing and movement.
CREATIVE WELLNESSPrompt-to-design helps, but not evenly
A randomized experiment with product designers and managers found shorter task completion times when participants had access to Figma Make, with benefits varying by role and task.
EVIDENCE OVER HYPE