Figma makes code a design material
Code layers move into open beta, bringing working prototypes, existing codebases, and live websites onto the Figma canvas.
WEB / PRODUCTThe spec is becoming part of the canvas
Figma Specs brings written intent, feedback, references, and implementation context into an editable shared space.
SYSTEMS / PROCESSDesign systems are gaining an instruction layer
Figma is adding guidelines, centralized libraries, and code sources so agents can follow a team’s established patterns.
VISUAL SYSTEMSShopify turns the store builder into a visual conversation
Shopify Canvas lets merchants use Sidekick to create and modify storefronts while seeing the real rendered result.
WEB / COMMERCEAdvertising is moving into the answer layer
OpenAI introduced a visual ad format in ChatGPT alongside new measurement and brand-suitability work.
CREATIVE DIRECTIONProvenance is becoming part of creative infrastructure
OpenAI says it is expanding Content Credentials and verification work to text in the EU alongside existing image and audio provenance efforts.
AI / TRUSTA tiny gesture can carry a whole identity
Pictoplasma’s refreshed personality uses two simple dots as a flexible, recognisable visual device.
BRAND / IDENTITYHigher-ed marketing needs sharper listening
Hanover Research published its 2026 National Prospective Student Survey, adding fresh insight to the enrollment and brand conversation.
HIGHER EDCreative confidence can be taught
A 2026 study reports that online creativity modules helped marketing students build confidence, articulate their abilities, and apply creative processes to unfamiliar problems.
CREATIVITY / EDUCATIONAI is redistributing creative work, not removing the need for taste
Adobe’s research examines how AI is changing creative roles and reports continued demand for work requiring judgment, direction, and human context.
AI / PRACTICE