AI adoption is a design-culture problem
Figma’s latest field note focuses on the team habits that turn isolated AI experiments into useful, shared practice.
AI + collaborationThe quiet work of keeping a system alive
Figma is positioning its agent as a maintenance partner for documentation, audits, naming, tokens, and component consistency.
Design systems
When the brand system becomes campaign material
A Figma workflow shows how structured brand ingredients can move into campaign collateral rather than stopping at interface components.
Brand systems
Designing for the age of AI discovery
Heathrow’s expanded Adobe partnership highlights a new web brief: content must work for people, search engines, and AI-powered answer surfaces.
Web + productSmall publishing details shape creative confidence
Framer’s Firewall update is a reminder that the quality of a creative website depends on invisible operational layers too.
Web buildingHigher-ed brands need listening systems
A recent higher-education discussion centres on the gap between how institutions describe themselves and how prospective students describe them.
Higher education
A visual identity with an action built into it
The new World Design Congress Seoul identity uses modular symbols and a colour system to make its theme operational across a global event.
Visual identityCreator business is a timing practice
A creator-business newsletter argues that October is a key window for pitching holiday campaigns before brand budgets close.
Creator businessImagination is not the opposite of rigour
A 2026 systematic review examines how imagination is defined in creative-process research and how it contributes to creative work.
Creativity researchCraft is becoming a strategic differentiator
At Germany’s 2026 ADC Design Conference, speakers returned to typography, motion, branding, systems, and individual judgement in the age of generative AI.
Creative direction