AI adoption needs rituals, not rhetoric
Figma’s latest field note looks past individual productivity and toward the team behaviours that make AI useful: shared experiments, visible learning, and repeatable moments for critique.
WORKFLOWCreativity and mental health need a more careful story
A large longitudinal twin study revisits the relationship between creative traits and mental-health outcomes, resisting the familiar but simplistic myth that suffering is a prerequisite for creative work.
RESEARCHWhen AI makes software cheaper, the real question is trust
A solo developer used Claude and Rust to build open-source replacements for seven Adobe applications, raising an important product question: what makes creative software dependable enough for professional work?
PRODUCTThe brand cost of AI slop
Creative Bloq’s critique of Fanta’s AI-heavy Halloween advertising is a useful reminder that novelty, speed, and visual polish do not automatically add up to a coherent brand idea.
BRANDA rebrand has to survive contact with the product
Jaguar’s new Type 01 offers a more complete view of the thinking behind its widely debated identity shift, showing how a visual repositioning becomes credible when it is carried through an actual product.
IDENTITYText-to-3D points toward worldbuilding
Adobe’s text-to-3D concept suggests a future where creative AI helps shape environments and spatial systems, not only isolated images.
AI + 3DCreator businesses need a security layer
CreatorOps shares an operator’s account of two ransomware incidents and turns it into a practical warning: a one-person studio still needs continuity planning, access controls, and recovery drills.
OPSAttention is not the same as brand memory
A recent ADWEEK session frames the current challenge clearly: brands can borrow attention from creators and culture, but still need distinctive assets that make the attention accumulate over time.
STRATEGYHigher-ed marketing needs to measure enrolment, not just engagement
A forthcoming Digital Collegium session highlights a persistent problem in higher education: marketing and admissions data often live in separate systems, making it difficult to connect creative activity to actual enrolment.
HIGHER EDThe best creative AI may be the kind you barely notice
A Creative Bloq feature argues that AI’s most valuable role in film may be behind the scenes: handling tedious production tasks while leaving creative authorship, performance, and judgement visible.
CREATIVE DIRECTION