Design the energy between the frames
The Archery World Cup’s new identity shows how motion, type and modular rules can make a specialist event feel immediate and alive.
The Archery World Cup identity turns precision, trajectory and impact into a flexible visual language.
The Story
The Archery World Cup has received a new identity built around dramatic colour, motion, a customised typeface and a more coherent system across venues and media.
What makes it valuable as a case study is the translation of sport into behaviour. The visual language does not merely depict an arrow; it borrows its tension, direction, pause and release.
For Studio Wensday, the prompt is to look for the verb inside a subject. A strong identity system often begins not with “what does this organisation look like?” but “what does it do, and how can the audience feel that?”
Studio Wensday Angle
Translate the character of an organisation into motion and behaviour, not decorative symbolism.