Creative confidence can be taught
A 2026 study reports that online creativity modules helped marketing students build confidence, articulate their abilities, and apply creative processes to unfamiliar problems.
reported benefits: novel problem-solving, professional application, creative self-efficacy, and clearer articulation
The Story
A study in Thinking Skills and Creativity examined online creativity-training modules for senior marketing students. Participants reported stronger confidence, better ability to approach unfamiliar problems, clearer professional application, and more language for describing their creative capabilities.
That matters beyond the classroom. Creative confidence is often treated as personality—a thing some people possess and others lack—but structured practice can make the process more visible and repeatable.
For Studio Wensday, the practical lesson is to design critique and experimentation as teachable rituals. A short prompt, a timed divergence phase, and a deliberate reflection can help people build creative range without relying on inspiration to arrive first.
Studio Wensday Angle
Creativity becomes more transferable when its process is made explicit.