A design system is becoming a taste system
Figma argues that AI makes prototyping faster, but distinctiveness still comes from direction, refinement and reusable standards.
Product designAI is shifting from solo acceleration to team coordination
Figma’s 2026 research suggests the important change is not simply faster output, but more cross-functional work happening in shared visual spaces.
AI + collaborationThe strongest identities are behaving like worlds
This year’s Brand Impact winners show brands extending through typography, sound, participation, archive and modular systems rather than relying on a single logo.
Brand systemsThe new creative advantage is comparing more real options
When AI lowers the cost of making directions, creative teams can spend more time comparing meaningful alternatives before committing.
Creative directionCreators are becoming part of the strategy, not just the distribution
Acast’s latest discussion argues that creator marketing is moving closer to core brand planning, with greater emphasis on participation, frameworks and judgement.
Creator businessThe creator business is becoming more like venture capital
Creators are increasingly exploring advisory roles, angel investing and sweat-equity arrangements alongside conventional brand work.
Studio businessGood identity work still begins with looking closely
A student-designed conference identity used Charleston’s architecture, stained glass and visual-literacy theme as research inputs rather than decoration.
Higher educationClarity may be the most distinctive higher-ed brand asset
A higher-education branding analysis warns that inventive programme names can make services harder to understand and compare.
Higher-ed marketingA creative day may help the mind switch off—if workaholism does not take over
A 2026 diary study links daily creative experiences with psychological detachment after work and better sleep quality, with important caveats around compulsive work motivation.
Creative wellnessShort creative programmes can create surprisingly strong social effects
A mixed-methods pilot with medical and graduate students found improved thriving after a six-day studio-art programme, alongside themes of community, self-discovery and stress disruption.
Evidence + wellbeing