Motion is becoming part of the system
Figma’s new Motion features push animation closer to the component layer: reusable styles, editable text animation, audio export and Lottie output.
Visual systemsThe portfolio is becoming a living sketchbook
Figma Community riffs give designers a new way to publish experiments, animations and prototypes without packaging them as finished case studies.
Creative practiceCreative tools are moving into the conversation
Adobe is extending creative capabilities into Gemini and Claude, including branded adaptations and hands-on editing inside conversational workflows.
AI-assisted workThe strongest identities behave like worlds
This year’s Brand Impact winners show identity systems extending into language, environments, motion, objects and organisational culture.
Brand systemsCreators need a seat before the campaign is designed
IAB’s CreatorFronts recap argues that creators should shape campaign architecture earlier, rather than being added later as distribution channels.
Creator businessCreator marketing is an integration problem now
CreatorIQ’s latest report says the leading obstacle is no longer proving creator marketing exists, but connecting its data and workflows to the wider marketing system.
Creator operationsHigher-ed websites are losing people at search
A 2026 higher-education digital experience study reports that 61% of prospective students abandon a university website when they cannot find information on the first attempt.
Higher educationA brand refresh needs a maintenance plan
The University of Minnesota’s refresh pairs new marks, typography and colour guidance with a staged rollout that gives teams time to adopt the system.
Brand governanceWellbeing is part of the creative process
A study of 180 U.S. fashion designers links life satisfaction and lower depression with stronger engagement, flow and creative effectiveness.
Creative wellnessDesign the room you want to think in
A longitudinal study of 460 U.S. remote workers examines how indoor and outdoor nature exposure relate to wellbeing, stress and creativity.
Evidence-based creativity