Websites now have to be legible to people and agents
Adobe and Heathrow are investing in a flagship web experience designed for consistent content, personalisation and AI-powered discovery.
The next web layer is not only responsive design; it is structured, discoverable content that machines can interpret accurately.
The Story
Adobe and Heathrow announced an extended digital-transformation partnership on 8 October, including a new flagship website and Adobe Brand Visibility tools intended to improve content discoverability across AI-powered search. ([news.adobe.com](https://news.adobe.com/news/2026/10/adobe-and-heathrow-airport-partner?utm_source=openai))
The interesting design implication is that content structure is becoming part of brand experience. Clear information architecture, reliable metadata and consistent language are no longer back-office concerns; they shape whether a brand is found and represented correctly.
For a studio building websites, this expands the brief. Design direction now includes the experience a page creates for search systems, assistants and future interfaces—without sacrificing the human clarity of the page itself.
Studio Wensday Angle
Design for the visible interface and the invisible systems that increasingly mediate it.