Global type choice is becoming a brand advantage
Canva and Monotype added more than 1,000 font styles across Arabic, Bengali, Hindi, Khmer, Lao, Thai and Vietnamese scripts.
TypographyThe strongest identities behave like operating systems
The 2026 Brand Impact winners show brand systems extending coherently across wayfinding, motion, typography, packaging and digital experiences.
Visual systemsHeritage can be refined without being frozen
McLaren’s new identity uses a lighter wordmark rooted in the company’s early signage while retaining its speedmark for selected sub-brands.
Brand evolutionHandmade motion gives a system a pulse
Pentagram’s BFI London Film Festival identity uses cut letters, projected light, practical movement and photography to create an analogue-feeling visual language.
Creative directionCreative work is moving into the conversation layer
Adobe is bringing Photoshop, Lightroom, Express and Firefly capabilities into Gemini, while expanding its Claude integration with Acrobat and interactive editing.
AI-assisted creative workAI enhancement is becoming part of the production pipeline
Adobe completed its acquisition of Topaz Labs, bringing image and video enhancement capabilities into Firefly and Photoshop workflows.
Image qualityThe creator studio keeps getting smaller
Adobe Premiere Mobile is now available on Android with multi-track editing, enhanced audio, 4K export and selected Firefly-powered features.
Creator businessCreative tools are becoming shareable formats
Figma has opened community publishing for Weave tools, allowing makers to share experiments such as moodboard-to-room mockups and product visualisation utilities.
Web/product buildingCreator education is becoming an institutional service
Universities are building creator-economy programmes that address content skills, personal positioning, intellectual property, negotiation and business practice.
Higher education marketingDo not automate the part that makes the work yours
Adobe’s interviews with creative professionals suggest that effort, choice and iteration contribute to ownership and pride in AI-assisted work.
Creativity and wellness