Creator monetisation is rewarding originality more explicitly
X has retired Creator Revenue Sharing and begun rolling existing members into a new Original Content Rewards programme.
organic impressions required over the previous three months for the stated X eligibility threshold
The Story
X says its Creator Revenue Sharing programme was retired on 7 September 2026, with access to the new Original Content Rewards programme beginning to roll out from 8 September. ([help.x.com](https://help.x.com/en/using-x/creator-revenue-sharing))
The eligibility rules still favour creators with substantial reach, but the naming shift is revealing: platforms increasingly want to distinguish original contribution from content that merely travels well.
For a studio building an audience, the lesson is to make the authorship visible. Share process, point of view, experiments, and useful frameworks—not just polished outputs that could have come from anywhere.
Studio Wensday Angle
Originality needs to be legible as part of the business model.