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04 Mindsparkle Mag · 9 October 2026. ([mindsparklemag.com](https://mindsparklemag.com/designs/think-companys-identity-pairs-bold-red-bagoss-type-with-an-ai-agent))

A studio brand that leads with how it thinks

DEEO repositioned Think Company around judgement, empathy and inquiry, pairing a bold identity with a custom AI content tool.

Think Company identity by DEEO with bold red typography

The rebrand shifts attention from a list of services to the qualities clients experience in the room.

The Story

Think Company’s new identity starts with a useful strategic move: describe the organisation as a person rather than a catalogue of services. The resulting traits—expertise, judgement and human empathy—give the visual work something specific to express.

DEEO also connected the identity to a new website, motion system, advertising and custom AI content tool. The technology is not the headline; it is part of a broader attempt to make the brand’s way of working tangible.

For Studio Wensday, the cue is to articulate the studio’s behaviour before its deliverables. ‘What we make’ changes from project to project. ‘How we notice, frame and solve’ can become the more durable brand asset.

Studio Wensday Angle

Position the studio around its method, not its menu.