A bilingual identity that behaves like a connective tissue

The Story

Pentagram’s identity for Design Doha Biennial 2026 is built around connection: Arabic and English sit inside one typographic framework, with elongated strokes acting like routes across the layout.

The useful lesson is structural, not ornamental. Instead of designing one master logo and endlessly adapting it, the team created a visual grammar that can stretch across exhibitions, sub-brands and public graphics.

For Studio Wensday, it is a reminder that inclusion can be designed into the system itself. When multiple languages or audiences matter, parity should shape the architecture—not arrive as a late-stage translation exercise.