Do not automate the part that makes the work yours
Adobe’s interviews with creative professionals suggest that effort, choice and iteration contribute to ownership and pride in AI-assisted work.
Adobe frames ownership around influence, depth and investment in the creative process.
The Story
This research offers a welcome counterweight to the idea that every creative process should become frictionless. Adobe’s interviews suggest that people feel more ownership when their choices, understanding and effort remain visible in the work.
The useful distinction is between productive friction and administrative friction. Remove the repetitive formatting, file sorting and versioning; be careful about removing the wandering, testing and slow noticing that often produce the strongest ideas.
For Studio Wensday, the wellness angle is practical rather than sentimental: protect some uninterrupted, hands-on time in every project. The goal is not to work slower everywhere, but to preserve the moments that make the outcome feel authored. ([adobe.com](https://www.adobe.com/ai/research/202607/why-creative-friction-can-lead-to-better-outcomes.html?trk=article-ssr-frontend-pulse_little-text-block&utm_source=openai))
Studio Wensday Angle
Creative wellbeing includes keeping the right difficulties.