Your brand files are becoming creative infrastructure
Figma now lets Weave workflows use existing Figma frames as editable, brand-aware inputs.
VISUAL SYSTEMSThe next studio asset might be a tool, not a template
Figma is opening generative Weave tools to Community publishing, turning repeatable creative processes into shareable utilities.
AI-ASSISTED CREATIVEDesign systems are becoming instructions for agents
Webflow’s latest updates connect visual editing with automatically drafted brand, design-system, asset, and CMS guidance.
WEB / PRODUCT BUILDINGContext is the missing ingredient in scalable creative
Webflow’s new Assets concept uses brand systems, approved libraries, and performance context to adapt creative across channels.
CREATIVE DIRECTION
The campus brand now has a creator layer
Universities are formalising creator education and creator-economy infrastructure as part of the student experience.
HIGHER EDUCATION
A flexible proposition can make a complex institution feel alive
NC State’s College of Humanities and Social Sciences used one open-ended line to connect brand strategy, admissions, events, and campus experience.
BRAND STRATEGY
A festival identity is a choreography of attention
Pentagram’s latest news highlights Marina Willer’s identity work for the London Film Festival—an instructive reminder that cultural brands must move across time, place, and media.
VISUAL IDENTITYMaking can feel calming without becoming a productivity hack
A small mixed-methods study explored art-making, stress recovery, and subjective experience after a standardised stressor.
CREATIVE WELLNESSSleep is part of visual judgement
New research suggests sleep restriction can reduce positive emotional and aesthetic responses to artwork.
EVIDENCE-BASED CREATIVITYThe canvas is becoming the shared room
Figma’s research suggests AI is shifting design work from individual productivity toward more cross-disciplinary collaboration on the canvas.
CREATIVE OPERATIONS