A brand refresh is a behaviour system, not a logo swap
Design102’s own refresh offers a useful reminder: identity has to work where people actually meet it—on screens, in motion, and across a growing content ecosystem.
Brand systemsThe interesting AI tools are becoming small, editable instruments
Figma’s new generative plugins and shaders point toward a more tactile model of AI: prompt a starting point, then manipulate the result with controls, code, motion, and interaction.
AI-assisted craftYour brand guidelines are becoming instructions for machines
Webflow’s new Source, Assets, and agent-instruction features make a strategic point: brand systems now need to be legible not only to people, but also to the agents helping teams build.
Web productA website can be a useful tool before it becomes a sales page
Framer’s example of building an AEO Scanner and Stack Score with Framer Agents shows how a small interactive utility can create value, capture intent, and open a conversation.
Creator businessThe value is moving upstream—from making more to directing better
Adobe’s new research describes a creative labour market where AI fluency matters, but judgement, originality, and direction become more visible rather than less important.
Creative direction
AI is moving into the timeline, where context actually lives
Adobe’s Premiere and After Effects update puts generation and assistance inside the edit rather than in a separate novelty layer.
Production workflowTransparency can change how people read the same design
A new study from Georgia State and the University of South Florida finds that people may judge products as less sustainable when told they were designed by AI—even when the product itself is more efficient.
Trust & perceptionHigher-ed marketing still needs both memory and momentum
EAB’s latest argument for brand marketing is a useful corrective to the obsession with immediate attribution: future demand is built through repeated, credible signals.
Higher education
A recruitment campaign works harder when the promise is specific
UAB’s new in-house campaign connects student stories to tangible academic opportunities, showing how higher-ed creative can combine emotion with evidence.
Education marketingA small study gives creative calm a more honest shape
A new mixed-methods pilot found no simple shared physiological effect from art-making, but participants described the activity as calming and exploratory—a useful reminder not to overclaim wellness.
Creative wellness