Higher-ed marketing needs sharper systems, not louder campaigns
An EAB survey of 121 higher-ed marketing leaders finds rising goals, constrained resources and growing pressure to prove ROI.
of surveyed higher-ed marketing leaders reported higher goals with flat or shrinking staffs and budgets.
The Story
EAB’s survey of 121 higher-education marketing leaders found that 65% are facing higher goals with flat or shrinking staffs and budgets. The report also highlights pressure around AI-shaped student search and clearer proof of marketing ROI. ([eab.com](https://eab.com/resources/blog/adult-education-blog/marketing-teams-stretched-thin-survey-data/?utm_source=openai))
This is not simply a case for producing more content. When teams are stretched, every additional campaign, landing page and social format adds maintenance debt unless the underlying message and visual system are reusable.
For Studio Wensday, the opportunity is strategic restraint: create modular campaign kits, audience-specific message layers and a small number of recognisable visual behaviors. Good higher-ed marketing can feel human without requiring a new creative universe for every intake cycle.
Studio Wensday Angle
Help small teams create coherence at scale.