Figma turns generative experiments into shareable design tools
Figma’s latest update lets designers create animated, interactive shaders and publish generative plugins to the Community.
DESIGN SYSTEMSWebflow’s Source makes the operating layer part of the design brief
Webflow unveiled Source, a governed environment where marketers, designers, developers, and AI agents work against shared code, content, brand rules, and performance data.
WEB / PRODUCTA practical AI feature: generate the rules before generating the page
Webflow can now draft brand, design-system, asset, and CMS instructions from an existing site so agents work from real context.
VISUAL SYSTEMSHigher-ed brands are experienced as environments, not campaigns
A new study examines how digital branding in UK higher education shapes student engagement through lived, everyday experiences rather than polished institutional messaging alone.
HIGHER EDDeep interaction beats the one-shot prompt
An experimental study with university students found stronger novelty and usefulness when AI-assisted work involved multi-round interaction rather than a single simple exchange.
CREATIVE PRACTICEThe evidence is positive—but context does the heavy lifting
A meta-analysis of 32 quasi-experimental studies found a moderate positive effect of generative-AI-assisted learning on student creativity, with results varying by discipline, activity, duration, and collaboration.
EVIDENCEAI can improve idea quality while narrowing the field
A laboratory experiment found AI-assisted brainstormers produced higher-quality ideas, while independent participants generated greater quantity and variety; human collaboration improved originality and enjoyment.
IDEATIONCreative confidence needs room to move
A two-wave study of employees and leaders links employee-AI collaboration with creativity through skill malleability, while noting that AI anxiety and perceived usefulness affect the relationship.
STUDIO HEALTHAI is redistributing creative work, not eliminating the need for creative judgement
Adobe’s research explores how generative AI changes the allocation of creative tasks and how professionals compare AI-augmented and non-AI creative work.
CREATIVE BUSINESS
Higher-ed marketing needs stronger owned worlds, not louder campaigns
EAB’s 2026 outlook highlights flat budgets, smaller teams, pressure for measurable enrolment results, and the need to strengthen owned digital assets and visibility.
MARKETING STRATEGY