Presentations are being redesigned as a medium, not a document
Gamma acquired design startup Lica to build a research lab around fluid, multimodal communication.
The next presentation may behave more like a guided interface than a slide deck.
The Story
Gamma’s acquisition of Lica is aimed at exploring new forms of visual communication beyond conventional presentations. Lica began by turning screenshots and recordings into project presentations and videos, with an emphasis on brand-guided output.
That direction matters for Studio Wensday because many client deliverables are hybrids already: a strategy deck, a prototype, a narrative system, and a set of reusable assets. The format is starting to matter as much as the content.
When building a case study or pitch, ask what the audience needs to do next. A responsive narrative, layered prototype, or editable visual system may communicate more clearly than another beautifully arranged sequence of slides. ([techcrunch.com](https://techcrunch.com/2026/08/25/gamma-acquires-accel-backed-design-startup-lica/?utm_source=openai))
Studio Wensday Angle
Communication design is moving from fixed pages toward flexible, audience-aware experiences.