Higher education is redesigning the experience, not just adding tools
A discussion with WGU and Miami Dade College Online frames AI adoption as a program-design question rather than a software procurement exercise.
The strategic question is what the learner now needs from the system.
The Story
Inside Higher Ed’s October discussion focuses on institutions that are rethinking courses and learning experiences from the ground up as AI changes how teaching and learning happen.
For designers working with education brands, that suggests a broader brief. The job is not simply to make a new AI initiative look credible; it is to clarify how the institution’s promise, curriculum and student experience fit together.
The strongest higher-ed marketing may therefore become more editorial and explanatory: fewer claims about being ‘future-ready’, more visible evidence of how students actually learn, make and progress.
Studio Wensday Angle
Positioning should follow the redesigned experience, not decorate it after the fact.