Expertise is becoming a product surface
LinkedIn is introducing ways for people to charge for sharing expertise, extending the platform beyond free professional posting.
reported rise in founders on LinkedIn since 2019
The opportunity is not more content. It is clearer value.
The Story
LinkedIn’s new paid-expertise direction suggests a wider shift in creator business: professional knowledge is increasingly packaged as conversations, advice, workshops, and access—not just posts.
For a multidisciplinary designer, that could mean turning process into a small product: a visual audit, a brand clinic, a critique session, or a compact workshop for teams that need sharper decisions.
The important boundary is quality. Monetising expertise works when the offer is specific enough to solve a real problem and generous enough to demonstrate how you think before someone pays.
Studio Wensday Angle
Package judgement, not just output.