Higher ed needs systems that reduce decision load
EAB’s survey of 121 higher education marketing leaders finds rising goals, flat or shrinking resources, and teams forced to operate as generalists.
of surveyed higher ed marketing leaders say they face higher goals with flat or shrinking staff and budgets.
The Story
EAB reports that 65% of surveyed higher education marketing leaders are facing higher goals with flat or shrinking staffs and budgets. Most non-staffing spend is directed toward enrollment, while small teams are expected to cover web, social, paid media, content, and emerging AI-search work.
This is not just a resourcing problem; it is a design problem. When every channel has a different template, approval path, and visual language, generalist teams spend their energy rebuilding the machine instead of improving the message.
A useful Studio Wensday offer for this market could be a compact campaign system: modular story structures, a flexible visual kit, clear governance, and a measurement layer that helps small teams make better work without adding more meetings. ([eab.com](https://eab.com/resources/blog/adult-education-blog/marketing-teams-stretched-thin-survey-data/))
Studio Wensday Angle
Higher ed may need creative operating systems more than isolated campaigns.