Speed is not the only AI metric
Figma is turning its own AI research into a question designers should ask more often: what actually improved?
Measure quality, confidence, consistency, and learning—not only minutes saved.
The Story
Figma’s AI blog now highlights a new piece on measuring AI’s impact on design and product development, following a study that began in 2024. The framing is notable because it moves the conversation away from novelty and toward evaluation. ([figma.com](https://www.figma.com/blog/ai/?utm_source=openai))
For multidisciplinary teams, this is the right shift. A faster first draft is useful only if it creates better decisions, stronger systems, or more room for meaningful exploration. Otherwise, AI may simply help teams produce more mediocre work at greater speed.
A Studio Wensday experiment could track four things across a project: time to first viable direction, number of genuinely distinct routes, revision quality, and how much of the final result survives critique. That gives AI a creative scorecard—not just a productivity score.
Studio Wensday Angle
Build a lightweight evidence habit around creative tooling.