Creativity can be taught as confidence plus process

The Story

A forthcoming study in Studies in Educational Evaluation reports on an online creativity-training pilot for university classrooms and highlights the limited but growing evidence base for developing creativity-relevant processes in higher education. ([sciencedirect.com](https://www.sciencedirect.com/science/article/pii/S1871187126000933?utm_source=openai))

The useful framing is that creativity is not merely a personality trait. Students can become more capable when education makes ideation, experimentation, reflection, and confidence explicit rather than leaving them as hidden expectations.

For higher-ed marketing, this creates a stronger story than vague claims about “innovation.” Show prospective students the creative practices they will learn, the problems they will work on, and the evidence that those practices transfer beyond the classroom.