Taste Isn’t a Filter. It’s a Practice.
Why this matters to Wen: if you want a recognizable point of view, you cannot outsource the messy part where judgment gets formed.
“A lot of the taste comes from doing.”
Artifact from Figma chief product officer Loredana Crisan’s conversation with It’s Nice That.
Artifact: a single line that rescues “taste” from becoming a vague compliment.
The Story
Loredana Crisan’s interview with It’s Nice That lands because it refuses the lazy story that humans simply act as editors of machine output. Her argument is sharper: taste is not just the ability to pick from options after the fact. It grows inside the act of making. You do not discover the idea by standing outside the rabbit hole. You discover it by going in.
That is especially important in an AI-heavy moment, because there is a risk that “creative direction” becomes code for choosing the least embarrassing generated draft. Crisan’s line pushes back on that. She also says AI should scaffold human action, not overtake the imagination. That is a useful standard for how a designer evaluates any new tool.
For you, this is both a creative principle and a brand principle. Studio Wensday should not sound like someone who merely reviews products from above. It should sound like someone who tests, makes, refines, and reports from inside the process. That is where authority comes from.
Studio Wensday Angle
Pick one visual brief and make three versions before choosing anything. Note what changed in hierarchy, mood, typography, pacing, and restraint. Publish the comparison with a short reflection on where taste actually entered the work.